Reserved for Italian and foreign journalists

The conference will be followed by the presentation ceremony for Ceramic Tiles of Italy Journalism Award

to be followed by: Cocktail

The traditional meeting with key players in the world of Italian ceramics, reserved for media professionals, explores the state of the Italian ceramic industry and the major new developments in the market. One of the issues discussed is that of the strategies implemented in various international markets.
The conference will present the communication and promotion campaign Ceramic Tiles of Italy – Creatività Infinita for promoting Italian ceramic tiles in the domestic market and the video 'Le città di Otello' featuring several dozen outstanding projects in Italy and worldwide. It will be concluded by the presentation ceremony for the XIV Ceramic Tiles of Italy Journalism Award, an international prize for the best report devoted to Cersaie 2009 and the Italian ceramic industry published in a foreign magazine.

(interpreting into English, French, German and Russian)