OPEN TO EVOLUTION.
The new design features a cube, the distinctive graphic element of the Cersaie logo, opening up into three-dimensional modules to generate a multitude of pixels that represent new possibilities and scenarios.
This logo is the visual representation of the new concept of “OPEN”, which at this year’s Cersaie is combined with Evolution to signify the desire to embrace new stimuli and develop them into fresh opportunities.
From 2000 to 2009 the design of the image of Cersaie was commissioned to ten leading names of the architecture and design world.
New ideas and young designers: from 2010 to 2018 the image of Cersaie is selected among those submitted in Beautiful Ideas competition, involving students from Italian universities and institutes of design, graphics and architecture.
From 2019 the Cersaie concept becomes Open Cersaie: a pictogram capable of evolving to reach out to new target audiences.