A space for architectural design
The visual depicts an abstract architectural landscape where volumes, arches and colour gradients merge with natural elements. This ideal city reflects a multiethnic, constantly evolving society in which different cultures intersect to create new ways of living. The vertical forms hint at fluid, multifunctional spaces, while the trees inserted among the structures underscore the growing need to welcome nature back into our urban world, bringing wellbeing into the built environment.
The natural palette – from warm shades to cooler tones – evokes the variety of identities that coexist in harmony, creating an inclusive and contemporary aesthetic language.
The illustration becomes a metaphor for a place open to dialogue, where architecture and nature regenerate one another and offer fresh inspiration for imagining and designing the future.
From 2000 to 2009 the design of the image of Cersaie was commissioned to ten leading names of the architecture and design world.
New ideas and young designers: from 2010 to 2018 the image of Cersaie is selected among those submitted in Beautiful Ideas competition, involving students from Italian universities and institutes of design, graphics and architecture.
From 2019 the Cersaie concept becomes Open Cersaie: a pictogram capable of evolving to reach out to new target audiences.