The image
Let’s open a new era! - 2019
Called OPEN CERSAIE, the new exhibition concept is to focus on diversity and reach out to new target audiences.
In keeping with this idea, a pictogram and a new logo were created to give CERSAIE a more comprehensive and institutional brand architecture capable of meeting the challenges of an increasingly competitive world.
The image is connected visually with Cersaie’s most important initiatives aimed at the various target audiences: the Building Dwelling Thinking programme of architectural meetings; the Archincont(r)act space, devoted to internationally renowned architecture firms; the Cersaie Business missions for international architects; the design and lifestyle meetings hosted in the Press Cafes; the practical and theory demonstrations in Tiling Town; the Italian Style thematic shows; and the home renovation meetings for end consumers in Cersaie Designs Your Home.
