“A symbol or trademark comes into being automatically once the pre-requisites have been clarified.The basic idea consists of a perspective view of a symmetric Italian urban context, unique in the way it combines traditional shapes and colours and advanced building technologies. The design of the floor symbolically embodies a creative, advanced and flexible capability represented by a curved line.”
Massimo Iosa Ghini was born in 1959 and he studied architecture in Florence, graduating from Polytechnic Institute in Milan.
Since 1985, he has been part of the avant-garde movement in Italian design, creating illustrations, objects and ambiences for the bolidism group, which he founded. He was also called on by Ettore Sottsass for the Memphis group.
During this period, he opened the Iosa Ghini Studio, starting to work as an architect and designer. Iosa Ghini designs furniture, collections and objects, and develops art direction for leading Italian and foreign design firms such as Yamagiwa Lighting in Japan, Silhouette Modellbrillen in Austria, Zumtobell Staff, Duravit, Dornbracht and Hoesch in Germany, Roche Bobois International in France and Moroso, Poltrona Frau, Cassina, Flou, Snaidero, Mandarina Duck in Italy, and he has defined a highly recognisable and personal style over the years. His professional growth as an architect has developed through his work in planning architectural and exhibit areas, creating cultural and commercial installations, and designing retail chains around the world.
He has held conferences and lectures at a number of universities, including the Polytechnic Institute of Milan, the Domus Academy, the University of Rome, the Elisava School in Barcelona, the Design Fachhoschule in Cologne, and the Hochschule für Angewandte Kunst in Vienna. He has also represented Italian design at various international symposia. His works can be found in various international museums and private collections.