In spite of the continuation of the crisis, the Italian ceramic tile industry is looking to the future, encouraged by the figures published by the world’s major economic research institutes indicating the first signs of recovery. These forecasts are also confirmed by the rise in the latest estimates of GDP in the Eurozone made by the European Central Bank in early September. Nonetheless many critical factors remain, most significantly the complicated relationship between the world of production and the credit markets, particularly in the last two years. Both have been affected by the negative economic and financial climate which has severely hit their operations, as well as their objectives and development opportunities.
     
The event, which will host authoritative figures from the worlds of business and the institutions, who will discuss the most pressing requirements of our country’s manufacturing, economic and financial systems and will seek to identify the possible areas where concrete measures can be adopted for overcoming the crisis.

The conference will focus on the theme of credit for businesses and issues relating to its correct allocation and will also discuss other primary needs of the Italian industrial and manufacturing sector. First and foremost is Italy’s need for a real energy policy capable of offering both the public and companies tariffs in line with those of other developed countries. There will also be a discussion of the methods that can be adopted for effectively protecting Italian products, both by supporting Italian exports and by safeguarding Italian products on the domestic market by clearly distinguishing them from those of other foreign competitors. The ultimate objective is that of revitalising the industry as a whole and carrying out targeted actions at an institutional level to support the local economic and production districts, the real driving force behind our country’s economy and manufacturing industry.

The opening conference of Cersaie will therefore provide an opportunity for reflection and debate between the institutions and the business world in search of structural, concrete solutions that will enable Italy and Italian companies to exploit the recovery, revive the county’s economy and restore Italian products to their rightful place in the world.