Bologna - Italy    23 - 27 / 09 / 2024

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Visitors - Press

Cersaie 2009: Conferences and Seminars
Living the web

Saturday 03 October - 11.00 a.m.
Hall 36 - Sala Sinfonia

Our life is increasingly being played out on the border between the physical and the digital, as a result of media convergence, interaction design and the opportunities 2.0 web applications provide to increase participation.
How are we to approach and deal with this cultural shift, how are we to give internet a human dimension?
How does the digital universe reflect on lifestyles and living styles?


Carlo Massarini More

Carlo Massarini

Journalist and television host
Biographical notes:
Carlo Massarini was born in 1952 and grew up in La Spezia, Canada, Rome and New York.
An author and presenter of radio and TV programmes, he has run the gamut of communication media, following a path that has taken him from music to technologies. He began his career in 1971, on the radio shows Per Voi Giovani and Popoff; in the 1980s he wrote and presented Mister Fantasy , the world’s first videoclip programme, which paid particular attention to graphics, design and video art. Alongside these activities, he worked in the world of music as a journalist and photographer (one of his photo books on that period, "Dear Mister Fantasy", will be published by Rizzoli in November).
From 1995 to 2002, he wrote and presented Mediamente, the first Italian TV programme to deal with new technologies. On this subject he has also worked with the Ministries for Public Education and the Presidency of the Council of Ministers and with numerous companies in the sector. He has held lessons and conferences on the subject of new technologies at the IULM University, ILAS Study Centre, Bocconi University, La Sapienza University in Rome, the Reiss Romoli Campus in L’Aquila and the Universities of Naples and Padua.

Carlo Infante More

Carlo Infante

Lecturer in Performing Media
Biographical notes:
Carlo Infante is a freelance teacher of "Performing Media" in those Universities, Academies and other education and training centres where the trend is to interpret innovation through the social and cultural use of the new media. During the Eighties, he ran festivals such as "Scenari dell'Immateriale" in Narni, hosted (and was also the author of) radio broadcasts on Radio1 and Radio3, television programmes such as "Mediamente.scuola" on RAI3 and, in 2009, "Salva con Nome" on RAInews24. He has also been in charge of a wide variety of projects on cultural and anthropological shifts brought about by the evolution of technology. Amongst other works, he is the author of  "Imparare giocando. L'interattività tra teatro e ipermedia" (Bollati Boringhieri,
2000), "Performing Media. La nuova spettacolarità della comunicazione interattiva e
mobile" (Novecentolibri, 2004), "Performing Media 1.1 Politica e poetica delle reti" (Memori, 2006) and many other essays and articles for various publications (including NOVA-Sole24ore)

Marco Brizzi More

Marco Brizzi

Editor of ARCH’ IT
Biographical notes:
Teaches at the California State University in Florence and the Kent State University in Florence. Interested in issues regarding architectural history and criticism and in the relationship between technological innovation and project design, paying particular attention to new communication technologies. Since 1995 he has been editor of the magazine ARCH'IT (, the first digital information platform to deal with contemporary architecture, and is actively involved in a series of projects aimed at promoting contemporary architecture and developing digital technologies. Since 1997 he has been in charge of the BEYOND MEDIA festival (, one of the leading international events that provide an overview of the very latest outlooks in contemporary architecture. With Image (, he works to promote the adoption of project communication systems.

Antonino Saggio More

Antonino Saggio

Biographical notes:
Antonino Saggio is an architect and town planner. He teaches Architectural and Urban Design at La Sapienza University in Rome and is editor of the series "IT Revolution In Architecture / La Rivoluzione Informatica", which has contributed to renewing the research lines of national and international culture regarding the relationship between Architecture and Information Technology.
Among his recent books are: “Introduzione alla Rivoluzione Informatica in Architettura” (Carocci 2007), “Trivellazioni nel futuro” (Testo&Immagine 1996, 1997, 1998) and “Frank O. Gehry Architetture residuali” (Testo&Immagine 1997, 1998). His essays have also been published in English in volumes, in international exhibition catalogues (“Digital | Real”, “Architectura Et Machina”, “Architecture Animation”), in magazines ("Architectural Design", "Architese", "Jae" "Op.Cit", etc.), and during the Nineties he was a regular contributor to  "Domus" and "Costruire".
Fitz-Gibbon Professor at the Carnegie-Mellon University of Pittsburgh and Gast Professor at the GhK in Kassel, in the Eighties he was Assistant Professor at the Carnegie-Mellon University. He has held conferences at the ETH in Zurich, the University of Pennsylvania, Cornell University, the Architectural Association of London, the IUAV in Venice and in many other professional and academic institutions throughout the world.

Mario Gerosa More

Mario Gerosa


Biographical notes
Mario Gerosa (Milan, 1963)

A journalist with a degree in architecture with a thesis on Marcel Proust’s “In Search of Lost Time”, he has studied imaginary structures and virtual worlds for years.  He was curator of the Proust au Grand Hotel de Balbec exhibition (Palazzo Sormani, Milan) in 1988, Le camere del delitto (Mystfest, Cattolica) in 1991, dedicated to classic locked room mysteries by John Dickinson Carr, and Rinascimento virtuale. L’arte in Second Life e nei virtual worlds (Natural History Museum, Florence).
He published Rinascimento virtuale, Second Life, Mondi virtuali (with Aurélien Pfeffer), Il cinema di Terence Young, and edited Le dimore mysteriose with Alfredo Castelli and La cineteca mysteriosa. In 2006 he launched a convention to safeguard virtual architectural heritage and founded Synthravels, the first travel agency offering tours of virtual worlds.  Currently he is the senior editor of AD Architectural Digest and teaches Multimedia and virtual landscapes at the Institute of Technology in Milan.