Biographical notes: 
Over 15 years ago, Veronica Verona founded L’Accademia dello Showroom, a consultancy firm specialising in training for the construction sector supply chain. The company's aim is to support manufacturers, distributors and designers in devising growth strategies, developing training programmes tailored to the specific needs of collaborating companies, and creating bespoke sales tools. L’Accademia dello Showroom's working method is characterised by a strong focus on results, achieved through constant performance measurement before, during, and after consultancy, as well as 'hands-on' support during post-training sales activities. L’Accademia dello Showroom is a partner of Confindustria Ceramica, EdiCer, Cersaie and Angaisa (the National Association of Italian Distributors in the ITS, bathroom furnishings, flooring and wall tiles sectors). It has organised various training programmes for these partners, aimed at both manufacturers and retail outlets. Its clients include leading companies in the flooring, wall tiles, bathroom furnishings and finishes sectors, as well as major Italian and international distribution firms, such as Orsolini, BigMat, Iter and 4Bild.