In 1999, Argenta Cerámica embarked on a young, dynamic business venture, eager to develop a different concept in ceramics that was close to people.

Since then, we have gradually developed our own identity, positioning ourselves globally as one of the leading players in the current ceramics scene.

The #Friendlytile concept gave rise to a long-term project, where we want to share ideas and be closer to you. Talking about ceramics by working from people and towards people, at a time when brand values are becoming more humanised to give way to more direct, lively and real communication.