Boost Hux introduces color—appearing in this form for the first time—to Atlas Concorde’s porcelain stoneware. The collection stems from a collaboration with AMDL Circle, the architecture firm founded by Michele De Lucchi, which curated the color palettes and interior settings.
At the heart of the project is the poured-concrete technique, which recreates the porosity, fine cracks, and pronounced tonal variations of the material in ceramic form—a concrete that, for the first time, embraces color. The range comprises five warm, natural shades—including the new Moka—complemented by four accent colors (Green, Red, Blue, and Ember) that are suitable for both indoor and outdoor flooring. This technical foundation is paired with the "Rugged" finish, designed for outdoor spaces, as well as the "Feel" and "Organic" wall decors.