Bologna - Italy    23 - 27 / 09 / 2024

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Caf della Stampa

Cersaie 2018: Conferences and Seminars
SUITE Café - "Future Boutique Hotel"

Wednesday 26 September - 10.00 a.m.
Café della Stampa - Services Centre


Birth, development and future scenarios of the boutique hotel.

Conversation with: Fiorella Baserga, Armando Bruno

Meeting in italian language only


Fiorella Baserga More

Fiorella Baserga

CEO of Gigapublishing

Biographcal notes

Fiorella Baserga is the CEO of Gigapublishing, a multimedia publishing company that publishes magazines about design, contract, gardening, food and fashion - with dedicated websites for each sector - .
She’s the Editorial Director of Suite, the high-level hotellerie leading magazine in Italy, which since almost 30 years speaks about trends and innovation in the contract field, analyzing the development strategies in this sector.
In the early 2000s she started getting interested in the world of SPA and wellness and she curated several editions of the “Guida al Benessere” a basic guide which represents a fundamental tool for all those who wish to approach to the wellness world , at whatever level. The guide is constantly updated and it is available on the website
In 2008 Fiorella and her sister Gisella founded Fondazione Gaetano Bertini Onlus, a non profit organization whose mission is promoting social inclusion of young people with psychological distress , trough activities such as cooking and gardening courses.

Armando Bruno More

Armando Bruno

Biographical notes

He is currently a partner and CEO of Studio Marco Piva, a reality of architectural design, interior design and product design with about 60 employees in Milan and with offices in Moscow, St. Petersburg, Abu Dhabi, Dubai, Mumbai, Beijing and Shaghai.
Among the various activities of architect, interior designer and product design he teaches at the Polytechnic of Milan, SPD Polytechnic School of Design, Tongji University_Shanghai, Shenzhen University_Shenzhen Tsinghua University_Shenzhen, Barreira A + D_Valencia JURIES and collaborates with SDA Bocconi and other international universities.
He has been a member of several juries and has been coordinating the Young & Design award since 2015.
He has collaborated with some fashion brands such as Aspesi, Bvlgari, Jil Sander, Larusmiani, Maison Martin Margiela, Marni and MSGM. He was founder and artistic curator of the Spaziootto art gallery in Milan. He is the founder and director of BrUTO magazine.