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Cersaie 2013: Conferences and Seminars
Ora Ito design

Friday 27 September - 3.00 p.m.
Galleria dell'architettura - Gall.21/22


Ora-Ïto More


Born in 1977, this iconoclastic artist became globally famous at the end of the 90’s by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic … Furthermore thanks to numerous publications in the press, the fiction turned into reality. When customers tried to purchase these imaginary products, the orders flooded Ora-Ïto’s web site. This became the second digital work ever acquired by the National Funds of Contemporary Art (FNAC).
In 2002, he received the Award of the best design for his aluminium Heineken bottle as well as his original capsule packaging. His first lamp ONE LINE, which he drew for Artemide with a single continuous rangy line, was celebrated by his peers during the Furniture trade show of Milan in 2004 and was crowned with a Red Dot Design.
In 2005, the curator of the 1st European centre of contemporary art, Marie-Laure Jousset, offered him the opportunity to organize in the French Cultural Center of Milan his first big monographic exhibition which he baptized with irony «MUSEORA-ÏTO». His original vision of the brands pushed him to the front of the international scene very early with an impressive catalog of customers which includes Adidas, the group AIR, Thierry Mugler, Toyota, Biotherm, Levi’s, Davidoff, Nike, Danone, Kenzo, LG electronics, Guerlain, Ballantine’s, L’Oréal Professionnal, Sagem, Habitat and Christofle.
Having created a bathroom for Supergriff and a futuristic kitchen for Gorenje,Ora-Ïto continued to elaborate the objects of our future environment for the most prestigious furniture and lighting corporations such as Zanotta, Cappellini, Artemide, B&B Italia, Frighetto.
His name has become a real brand of design corporation. Among his projects of architecture, we count in particular the nightclub “Cab”, place du Palais Royal in Paris, the French Nike showroom (2003), the “Brightness of Star” shop for Mugler Parfums (2005), the European flagship store of Toyota on the Champs-Elysées (2007), the new architectural charter of showrooms and dealers of Japanese builders in Europe.
From an aesthetic point of view, these creations share a pace with the future, with a formal working drawing and a functional rationalism, added to the poly-sensoriality and new maneuvers. Keeping a certain distance from fashion tendencies, he has developed his own vocabulary.
His creations conceal the codes of a new luxury, timeless and uni¬versal with the same minimal working drawing: evident forms to be understood in flash, fruit of his philosophy which he named “simplexité”, or the art to give to an object with complex functions a visible simplicity.
He has designed the future newspapers stand for Unibail-Rodamco and increasingly working on architectural projects still kept confidential.
Then in 2010, he presented all his creations at an exceptional and very mediatic show at the Milan furniture fair. He will also collaborate with Pucci creating the new bottle of "Miss Pucci".
The next year Ora Ito is decorated "Chevalier des Arts et des Lettres" by Frederic Mitterand, the French minister of Culture in March 24th. In April, Milan discover "EVO" and "UFO" two hybrid concepts cars elaborated with Citroen.
2012 will be the year of a collaboration with Roche Bobois, Guzinni, Scavolini and will allow the public to discover Ora-Ito's universe threw projects like "Aire de la Chaponne", a futuristic highway area, the Lancaster flagship and the opening of the HOTEL O.



Video interview

Ora Ïto
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