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Cersaie 2015: Conferences and Seminars
Massimo Giacon Lesson in reverse

Friday 02 October - 10.00 a.m.
Europauditorium Palazzo dei Congressi

With Massimo Giacon and Fulvio Irace


Massimo Giacon More

Massimo Giacon

Biographical notes

Massimo Giacon was born in Padua in 1961. Since 1980 he has been working in Milan as a cartoonist, illustrator, designer, artist and musician. In the early 1980s he was involved in the renaissance of Italian comics led by magazines such as Frigidaire, Alter, Dolce Vita, Cyborg and Nova Express, then in 1985 he began working with the architecture practice Sottsass Associati. He continued his design work through collaborations with Matteo Thun, Studio Mendini and Sieger design and projects for Olivetti, Memphis, Artemide, Alessi, Swatch, Philips, Ritzenhoff and Telecom. In 1990 he embarked on an artistic career that led to numerous personal and collective exhibitions in Italy, Switzerland, America, Greece, Portugal and Germany. In 1994 he began working in the field of graphic design for computer networks, websites and CD-ROMs. After a decade of musical activity with a number of different groups, in 1996 he released his debut solo album entitled Horror Vacui, followed in 2003 by a second entitled Nella città Ideale. He has also designed tapestries, rugs, ceramics and kitchen items, produced advertising illustrations, collaborated with fashion designers and magazines (Romeo Gigli, Elle, Glamour), and created installations for international exhibitions and TV animations.
He teaches at the Istituto Europeo di Design in Milan.
Since 2008 he has been working on a limited edition of sculptures entitled “The Pop Will Eat Himself” for Super-Ego.
In 2011 he published “La quarta necessità” to a text by Daniele Luttazzi (Rizzoli Lizard Ed.), then in 2014 “Il Mondo così Com’è“, based on a script by Tiziano Scarpa (Rizzoli Lizard Ed.). In September 2015 he is due to publish Ettore, a comic book about Ettore Sottsass (Il Sole 24 Ore Cultura).
He is currently working on several items for Alessi, drawing comic strips and graphic novels (for Rizzoli-Lizard and Il Sole 24 Ore Cultura) and continuing his artistic and performance work.

Fulvio Irace More

Fulvio Irace

Architect and Professor of history of architecture, Milan Polytechnic
Biographical notes
Fulvio Irace is a full professor of “History of Architecture” at Milan Polytechnic, where he holds the History of Contemporary Architecture chair at the Faculty of Civil Architecture and the Faculty of Design; he is also a visiting professor at the Academy of Architecture in Mendrisio, and a member of the board of teachers for the PhD course in “History of Architecture and Town Planning” at Turin Polytechnic.
He is a member of the scientific committee of the Vico Magistretti Foundation and is on the board of trustees of the Piano Foundation.
In 2008-2009 he was a member of the jury for the Mies van der Rohe European Prize.
From 2005 to 2009 he was a member of the Scientific Committee of the Milan Triennial and curator of the Architecture and Territory sector.
One of the founders of the national association AAI (Archivi di Architettura Italia – Italian Architectural Archives), he is one of the promoters of the “Architecture and Design” section of CASVA (Centro alti studi e valorizzazione delle arti – the Centre for Higher Studies and Valorisation of the Arts) of the Municipality of Milan.
Architectural editor for the publications “Domus” and “Abitare”, he has worked with the most important national and international magazines in the sector, and in 2005 was awarded the Inarch Bruno Zevi Prize for architectural criticism. Since 1986 he has been an opinionist in the field of architecture for the Sunday Supplement of “Il Sole 24 Ore”.
Attentive to the historiographies of Italian architecture between the two World Wars, to which he has dedicated much work through various exhibitions and publications, more recently his studies have concentrated on contemporary Italian architecture, and the figure of Renzo Piano, the subject of various monographs and an important exhibition at the Milan Triennial.
In the field of criticism and historical methodology he is the author of the following works:  Dimenticare Vitruvio, 2001 and 2008;  Le città visibili: Renzo Piano 2006; Divina Proporzione, 2007; Gio Ponti, 2009.
He has curated a number of architectural exhibitions.



Video interview

Massimo Giacon
Armando Cafiero
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