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Cersaie 2012: Conferences and Seminars
Product and process innovation in sustainable design

Thursday 27 September - 4.00 p.m.
Galleria dell'Architettura - Gallery 25/26

in collaboration with   ASTER (Consortium for Innovation and Technology Transfer in Emilia-Romagna)

In an economic situation in which the construction sector has to define its role in the global marketplace, it is crucially important to be able to give meaning to the idea of sustainable design. The purpose of this conference is to explore the theme in the company of subject experts who are working in various ways to promote this idea at an operational level. The discussion will focus on product innovation (crucial for the ceramic sector in the field of integrated architectural design) and process innovation (equally essential in terms of the interconnections that determine the normative framework, professional expertise and the role of companies).


Speaker Ángela García de Paredes, Ignacio Pedrosa Paredes Predosa Arqitectos More

Ángela García de Paredes, Ignacio Pedrosa Paredes Predosa Arqitectos


Biographical notes
Ángela García de Paredes (1958) and Ignacio Pedrosa (1957) graduated at Madrid Architecture School where they are architectural design professors. They are visiting professors in Barcelona UIC, Valencia and Navarra Universities. Critics in the GSD Harvard, ETH Zurich, Mendrisio and Lausanne Universities. Lectures in the Universities of Sao Paulo, Oslo, Münster, New York City University, FADU Buenos Aires, Dallas Architecture Forum, Monterrey México, Polytechnic of Milano, San Juan in Puerto Rico, Technische Universität München, TU Graz University of Technology.

They establish the architectural firm PAREDES PEDROSA in 1990, dedicated to competitions, and project and urban design mainly for public buildings related to cultural equipment.

Paredes Pedrosa won the following competitions: Visigoth Museum in Mérida, Jaén Justice Court, Auditorium in Lugo, Public Libraries in Madrid, Córdoba and Ceuta, Valle Inclán Theatre in Madrid, Pradolongo Social housing in Madrid, Espacio Torner in Cuenca, Peñiscola Congress Centre, Olmeda Roman Villa, Almería Archaeology Museum, Congress Center in Murcia, EUROPAN 4, Borghetto Flaminio in Rome, Plot for Murcia University, Town Hall in Valdemaqueda, EUROPAN 2.

Their recent projects include: Visigoth Museum in Mérida, Public Libraries in Madrid, Córdoba and Ceuta, Jaén Justice Court.
Built works: Auditorium and Convention Center, Peñíscola 2003; Archaeology Museum, Almería 2004; Faculty of Psychology, Madrid 2004; Torner Museum in Cuenca 2005; Olimpia Theater, Madrid 2005; social housing in Madrid 2006. Currently under construction: Olmeda Roman Villa Museum, Palencia 2008; wine cellars, Bodegas Real, Valdepeñas 2008, Police Station in Seville 2009 and Kid University in Gandía 2011.
Their built work has been awarded with the Gold Medal International Prize for Sustainable Architecture Fassa Bortolo 2012, Mansilla Prize 2012, Madrid Architecture award, Madrid Institute of Architects Award, ar+d award, Murcia Architecture award, ASCER award, ARCO award, Europa Nostra award, Asprima award, and the Spanish Architecture award 2007. Nominated Mies Van der Rohe award 2010.
They participate in exhibitions in Cologne, BIAU Medellín, Lisboa and México Biennales, AEDES Berlin, Aichi Japan, Madrid Institute of Architects, FAD Barcelona, Spanish Architecture Biennales, Venice Biennales, RIBA London, Sao Paulo Biennale.

Vicente Leoz de Arguelles* More

Vicente Leoz de Arguelles*

Head of Unit Construction, pressure equipment, metrology - DG Enterprise and Industry European Commission

*to be confirmed

Alessandro Marata More

Alessandro Marata

Chairman of Environment and Sustainability department of CNAPPC (Architects, Planners, Landscape Designers and Restorers National Council)

Moderator Marcello Balzani More

Marcello Balzani

Scientific Director, Construction Platform Emilia Romagna advanced technology network
Biographical notes
Marcello Balzani was born in Forlì, Italy on 5 August 1962. He is associate professor at the Department of Architecture of the University of Ferrara and has also taught at the universities of Florence and Ferrara.  As Director of the DIAPReM (Development of Integrated Automatic Procedures for Restoration of Monuments) centre of the University of Ferrara, he is responsible for dozens of national and international research projects in various archaeological areas (Pompei, Benevento and Rome) and monumental contexts (in Italy: Piazza dei Miracoli in Pisa, Michelangelo in Florence, Leon Battista Alberti in Mantova, Ferrara, Florence and Rimini; internationally: in the fortified citadel of Gozo in Malta, in Mexico City, Cairo and Salvador de Bahia), as well as in smaller Italian towns throughout the country. Since his appointment as director, he has overseen agreements with research centres, ministries, archaeological heritage offices and study centres, and has led DIAPReM to undertake scientific and industrial partnerships and training agreements in Italy and abroad. Since June 2008 he has held the position of Vice Director of the Architecture Department of the University of Ferrara. In March 2010 he was appointed Scientific Director of the TekneHub Laboratory of the University of Ferrara Technopole, part of the Regione Emilia-Romagna High-Technology Network Construction Platform, and in October Scientific Director of the Constructions Platform. He is a member of the Italian Design Union, the National Urban Planning Institute  and the Focus Area Cultural Heritage, Horizontal Issue “Archaeology”, of the European Construction Technology Platform. He has been a jury member and jury chairman for national and international architecture competitions and awards, including the “Innovazione e Qualità Urbana” award, the “International Prize for Sustainable Architecture”, and the “International Domus Restoration and Preservation Prize”, which he helped found and support. He is associated with the “Architettura>Energia” Centre of the Department of Architecture of the University of Ferrara and is scientific director of WebgisLab of the Consorzio Ferrara Ricerche. He is editor of the architecture magazines Paesaggio Urbano and Architetti, idee cultura e progetto.



Video interview

Alessandro Marata
Ángela García de Paredes
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