The natural charm of stone.
A ceramic collection that encompasses and exalts the essence of limestone, one of the most seductive and versatile stones, thanks to its unmistakable elegance. Pura accentuates this stone’s typical characteristics, dosing them in an original and harmonious way. The result is a balanced texture, but at the same time, one that is mineral and material.
Pura is a vast and comprehensive collection for interior design, outdoor use and for the architectural envelope. It consists of 4 colours: Ivory, which draws on the warm almond colour, between beige and ivory; Sand, a light grey warmed by hazelnut and dove tones; Pearl, a light grey with a bright tone and Grey, a medium grey with a decisively neutral tone; 4 surfaces that are the result of as many processes typical of natural stone, with the advantages of the extraordinary mechanical characteristics belonging to porcelain stoneware, and in 7 formats, the collection is also available in Kerlite, in 14 mm and in the 20 mm thickness, specific for outdoor flooring.
The new Safetouch technology also makes the Rolled surface extraordinarily versatile, combining a pleasant softness to the touch with effective slip resistance (R11).
Pura is the ceramic answer to the needs of having floor and wall coverings that are technically and aesthetically high-performance. The 14 mm thickness, in fact, allows special processes of pressing and firing that give an incomparable compactness to the product and ceramic surfaces that are highly resistant to impact, scratches, dirt and chemicals. At the same time, the innovative production process and the fibreglass matt applied on the back ensure that the Kerlite Pura slabs have extraordinary high resistance, even at reduced thicknesses.
Moreover, the collection enjoys a 20 year guarantee and the PROTECT® technology, a system that ensures hygiene and maximum protection to the surfaces, thanks to an antibacterial shield of silver ions incorporated into the tiles, eliminating up to 99.9% of the bacteria from the surface.