Arketipo is a groundbreaking material that redefines the language of ceramics. It is not an imitation, but rather an independent expression, in which sand, flakes, and cement mortars blend together to create deeply textured surfaces. Two distinct identities underscore its versatility: vibrant and multi-faceted in the 14MM formats, more compact and elegantly uniform in the over-sized Kerlite Solida 6.5 mm slabs. Six accent colours in the 3plus ultra-thin slabs complete the range, expanding the creative possibilities and offering new perspectives for design. The colour palette ranges from the elegant shades Lumen, Pulvis, and Creta, inspired by the textures of neutral earth tones, all the way to the warmer shades Arena and Cotto. Bold accent colours - Carminio, Avio, Nives, Helios, Silva, and Nox – enhance the collection. A perfect balance of personality and versatility, ideal for any setting, whether indoors or outdoors, with 5 formats, 4 thicknesses, and 6 finishes to explore. Already honoured with the 2024 Archiproducts Sustainability Award, the 2025 German Design Award and the iF Design Award 2025, Arketipo represents a new vision of ceramics, one capable of reinventing matter and transforming any surface into an element of pure architectural expression.