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Organised for the sixth year running as part of efforts to strengthen business relations between exhibitors at Cersaie and international business players, the Cersaie Business project will attract delegations of leading architecture firms and contract furnishing companies to Cersaie during the five days of the show.
The project is organised by Cersaie in cooperation with two institutional partners, the Emilia-Romagna regional government and the Italian Trade Agency ITA. This year the International Exhibition of Ceramic Tile and Bathroom Furnishings will be attended by around a hundred key players from countries in the Gulf region (UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, Iran) as well asAustralia, Canada, France, Germany, Hong Kong, Singapore, the UK and the USA.
Cersaie Business will promote meetings between these top buyers and ceramic tile and bathroom furnishing manufacturers. More than 40 companies have expressed an interest in welcoming the delegations to their stands, with a total of more than 120 visits slated for the five days of the show.
This strategic initiative aims to attract the interest of leading architecture and interior design firms by promoting networking activities between exhibitors and these important international players. The choice of target markets is hardly a coincidence. As well as being the largest importers of Italian ceramic tiles, these countries are also home to the most influential design firms working in the field of large international contract, commercial and hospitality architecture.
The heart of the Cersaie Business initiative will be the Business Lounge located in the fairground’s Services Centre (First Floor, Block B), which will serve as a meeting, info and refreshment point.
Delegates will take part in institutional events held during Cersaie and will also have the opportunity to visit production facilities located in the Sassuolo ceramic district and explore major local attractions as part of the Ceramicland project.
Cersaie Press Office - June 2017 - email@example.com