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Scacco bagno by the White Stuff team is the poster image for Cersaie 2018

"The search for a non-trivial solution coupled with a subtle sense of irony" was the aim of the creators of the Cersaie 2018 poster, a team of students from Accademia di Brera attending the Artistic design for business course and consisting of Naima Annoni, Enrica Caiello, Riccardo Piovesan and Maria Cristina Ziviani.

Their image, entitled Scacco bagno, was chosen from the 43 projects submitted to the eighth edition of the Beautiful Ideas competition as the institutional image for the 36th Cersaie, the International Exhibition Of Ceramic Tile And Bathroom Furnishings, which gave students attending Italian universities the task of creating the new poster for Cersaie 2018.


In the competition, students from IUAV Venice, Accademia Brera and the University of Bolzano were asked to design an image that would portray Cersaie as an international meeting place for visitors and professionals interested in ceramics, architecture and bathroom design. The project chosen by the jury – made up of design professionals including Anna Steiner, lecturer at Milan Polytechnic, and Gianluigi Colin, art director for the Italian newspaper Corriere della Sera, and representatives of Confindustria Ceramica – was the one they felt expressed this concept most effectively.


Scacco bagno represents a playful approach to bathroom design, a bizarre composition of the classic elements of sanitary fixtures and tiles arranged in such a way as to catch the eye at first glance.

The sanitary fixtures are used like the pawns in a game of chess, moved by the skilful hands of the interior designers as they create the bathroom.


The four students attending the Accademia di Brera pooled their various talents and passions to form a highly creative and inventive working group called White Stuff, which joins the roster of winners of this important competition for young designers promoted by Cersaie for the last decade.


Architecture and design will likewise take the spotlight at the 36th edition of Cersaie to be held in Bologna from 24 to 28 September 2018.


Cersaie Press Office - January 2018 -


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