Concraft was born from the idea developed by the marketing department of ITA-ITILES for porcelain stoneware tiles with a hand-worked cement effect; the random imperfection that arises from the craftsmanship of concrete is the starting inspiration of Concraft and is its distinctive feature, in line with the growing movement of international design in opposition to mass homologation, always equal to itself and to the outdated clichés of hyper perfectionism. Concraft proposes a valorization of the random differencies naturally present in the hand-made cement and of all those precious imperfections due to the manual amalgamation of the micro materials that characterize both the dough and the surface, for a uniform overall aesthetic result in the background tonality and, at the same time, very varied in the characterizing graphics. The color palette is expressed in six shades degrading from lighter to darker while maintaining great depth of texture and a very rich and detailed aesthetics, thanks to a digital graphics carefully selected and expressed in the sizes 90x90, 60x120, 60x60, 30x60. Concraft by ITA-ITILES is a modern ceramic product 100% Made in Italy, from the idea to the final execution and is suitable to furnish residential and commercial environments, thanks to the resistance offered by its heart made of porcelain stoneware and the surface aesthetic adaptable to any stylistic context of modern setting.