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Ceramics as a design element: the exhibition at Cersaie

In the last two years, ceramic is experiencing its golden age. Its elegant and timeless beauty are rediscovered, as well as the intrinsic characteristics that make it a material of exceptional adaptability. Wholesome, hygienic and durable, it is suitable in terms of environmental impact, thanks to its inertia to heat and pollutants. Cersaie finds one of its two pillars in ceramics and today it is more than ever at the forefront for its strategic use also in the field of interior and exterior architecture, ranging from private environments to those of public use.

The new identity of Ceramics at the International Exhibition

The ceramics presented at the Cersaie Fair not only boasts various applications in the field of architecture, but its variations are also appreciated as a furnishing material. Ceramic becomes a decisive design and functional compositional element in the construction of spaces, capable of assuming different functions based on the environments in which it is inserted.
Designers, producers and installers do their best at Cersaie, giving ceramics a new personality. The salubrity of ceramics makes it suitable for hospitality facilities focusing on health, fitness and well-being, as well as for public use facilities such as hospitals, clinics or railway networks. Its high flexibility, on the other hand, makes it ideal for private projects, adapting to the transition between different environments.

A crossroads of professionals and sector stakeholders

The Cersaie International Ceramics Fair has the peculiarity of not limiting itself to exhibiting products, but creates a real meeting place for professionals. In this way, ceramic companies and professionals have the opportunity to increase their network and intensify commercial relationships with the top players on the international market.
Exhibitors and architects, importers, distributors and installers can interact for 5 days in an atmosphere of mutual professional growth in search of the latest trends to anticipate buyers' wishes and expectations. The contamination with the international reality is possible through the numbers of the last edition , which counted 236 foreign exhibitors out of a total of 626.
Innovation and new ideas for the use of ceramics are not only aimed at professionals in the sector, but also at visitors looking for inspiration. Trendy ceramic materials can be touched by hand and professional advice can be requested.

Why do exhibitors choose Cersaie?

At Cersaie companies exhibit the highest quality. Cersaie has proven, year after year, to be a concrete, modern and customer-oriented ceramics event. The products on display are in line with trends and welcome international influences.
Exhibitors choose to show their products at the International Ceramics Exhibition because, over time, taking part in this event has become a flagship and a sign of quality.
Not only final product, but also training for producers. In fact, at the Fair, it is possible to participate in seminars and dedicated training spaces aimed at achieving professional accreditation and updates.

The Fair where quality is at home

A reassessment of the role of the home in everyday life has stimulated new interior design ideas, aimed at redefining spaces through architecture. Ceramic becomes an innovative design element, an ideal tool to distinguish different areas according to their functionality.
During Cersaie 2021, this trend was anticipated by focusing on the strategic display of ceramic tiles and slabs. This material was chosen for its wholesome qualities and used in the architecture as an element capable of highlighting the transition between different environments. The succession of large ceramics with colored backgrounds becomes an instrument for distinguishing functions, changing color from the end of one area to the beginning of another.
Another trend anticipated during the past editions is the predominant role of ceramics in porcelain stoneware , present in most of the collections on display and sometimes enriched with non- slip finishes or reduced thicknesses, to adapt to its role in architectural design.

Trend of ceramics in architecture as a design element

The performance of ceramics makes it suitable for the architectural field and on large projects that target construction and the tertiary, commercial and industrial sectors. Ideal for environments intended for reception and well-being, for health and transit, but also for public or sports facilities. The functional multiplicity of the material, thanks to its flexibility and customization, is well suited to disparate solutions.
The ceramic used as a design element in the new trends is in the form of large-format slabs with reduced thicknesses to be easily used in furnishing, thanks to the coordinated finishes; and in architecture, thanks to the customization of volumes. Furthermore, the healthy quality, together with the possibility of integrating new antibacterial and anti- odor bioactive systems, makes it perfect for public and private places, sensitive to hygienic-sanitary needs (such as hospitals, swimming pools, wellness centers).
For highly frequented environments, there is a preference for the removal of architectural barriers, while retaining a definition of the spaces. This is made possible by the use of ceramics, which allows customization (using, for example, decorated tiles, colored slabs or ceramic stoneware) and helps to highlight the functionality of the space and to orient people within it.
Introducing ceramic coatings into architecture is a trend that is supported by technical reasons. In fact, it meets safety criteria and reduce the risk of slipping and the transmission of germs and bacteria. Furthermore, it is pleasing to the eye and not in contrast with other surfaces and any other design objects.

Upgrade your business with Superbonus 110

Important market opportunities are opening for the ceramic sector thanks to the Superbonus 110 which provides tax incentives in relation to the use of ceramic tiles, slabs, bricks, sanitary ceramics and bathroom furnishings. During the conference on Ceramics and bricks, held in March 2021, a picture emerged that shows the existence of different rooms in the house where it is possible to act with facilitated interventions.
A new life for the tile, which is also used in the sustainable conversion of public and private areas with specific works intended for common parts of buildings, condominiums and independent real estate units. The requalification drives the ceramic market marking a recovery of the economy from the purchase of products, to the procurement of materials and the involvement of all professionals in the production chain.
With the approval of the 2022 Budget Law, the tax relief addressed the renovation of houses and extended its deadline to enlarge the opportunities. Finally, with the Law Decree n.152 of 6 November 2021, were allocated, as well, resources to redevelop accommodation and hospitality structures. Therefore, the use of ceramics was fundamental as an architectural element, especially where the classic architectural barriers were eliminated due to anti-seismic and accessibility changes.
With the Superbonus 110 it will be possible to obtain deductions up to 100% on the value of the supply and transfer the accrued tax credit.

Who can receive tax incentives?

The Residential Bonus provides tax incentives to redevelop single and common living spaces, houses and condominiums. It is possible to deepen the details relating to the interventions that can be facilitated, the application rates, the deadlines and the expenditure ceilings. Furthermore, it is possible to obtain more information relating to the tax legislation concerning the use of ceramic and tiles within living spaces, differentiating the incentives based on the materials to be used.
The Hotel Bonus provides tax incentives to upgrade accommodation and hospitality facilities . It is possible to learn more about the specifics of the types of companies in the tourism sector that can use the Superbonus on the basis of tax regulations. Among these: hotels, agritourisms, bathing establishments, spas and tourist ports. Particular attention is paid to the use of tiles and sanitary ceramics.

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