Visitors - Press

The international jury of the 26th ADI Compasso d’Oro Award, held today in the ADI Design Museum in Milan, gave an HONOURABLE MENTION to Milleluci - Italian Style Concept, the exhibition curated by Angelo Dall’Aglio and Davide Vercelli and held in September 2017 during the 26th International Exhibition of Ceramic Tile and Bathroom Furnishings, which was attended by 7,550 visitors.

Milleluci - Italian Style Concept was inspired by the TV variety show conducted by Mina and Raffaella Carrà in 1974 in which each episode was devoted to a different genre, from radio to cabaret, musical to operetta. The two curators of Milleluci - Italian Style Concept chose the format as a way of creating a narrative, an enthralling journey through luminous spaces capable of enhancing the materials, surfaces and design of the displayed bathroom furnishing solutions with their classic forms and various styles. The exhibition, divided into ten thematic sets as if they were episodes of a variety show, each associated with a specific cinematographic or theatrical genre, featured rear-lit background images representing the chosen film or work. The lighting was not only the fundamental element of perception but took centre stage by illuminating the displayed products and creating unique atmospheres. Visitors found themselves immersed in the various sets, passing from a science fiction film to a cartoon, from a horror film to a western, surrounded by special light and sound effects, while in each set a themed soundtrack accompanied them along their multisensorial journey.

The ADI Design Museum will host an exhibition of all the products participating in the 26th edition of the Award, which will include all recipients of the Compasso d’Oro Award and Honourable Mentions. These objects become part of the ADI Compasso d’Oro Collection, declared on 22 April 2004 by the Italian Ministry of Cultural Heritage and Activities to be of “exceptional artistic and historical interest”. The exhibition “Mettere Radici” (“Putting down roots”) held at the ADI Design Museum will be open to the public from 9 to 16 September.