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Ugo La Pietra to give this year's Lesson in Reverse

Ugo La Pietra, designer, architect and artist, will give this year’s Lesson in Reverse in the Europauditorium, Palazzo dei Congressi on Friday 30 September, starting at 10.00 am. Previous years’ events have been led by great masters of design such as Enzo Mari, Alessandro Mendini and, in an interactive, unconventional format, Riccardo Dalisi, Riccardo Blumer and Massimo Giacon.

The meeting with Ugo La Pietra is one of the most important appointments for young people in the Building Dwelling Thinking programme. At the event, students attending schools all over the Emilia Romagna region will have a chance to put questions to La Pietra and enjoy a unique opportunity to talk face-to-face with the acclaimed designer. The Lesson in Reverse will be introduced by Fulvio Irace, architecture historian and lecturer at Milan Polytechnic.

Ugo La Pietra was born in Bussi sul Tirino (PE) in 1938 and currently lives and works in Milan. In the 1960s he became well known for his work in the field of conceptual art and for his significant contributions to radical architecture and design. In the early 1980s, he experimented with a theoretical and design approach based on the concept of “memory”, partly influenced by his association with Eco, Dorfles and Bettetini. He believes that the growth of information and communication technology will lead to the development of a new two-dimensional memory at the expense of traditional three-dimensional memory. His key works include “The Italian garden” in Bologna (created entirely using industrially-made ceramic tiles manufactured in the Imola area), the monuments to bathing in Cattolica (using ceramic tiles from Faenza and mosaics from Ravenna), and the monument in Salento (made from Lecce stone). But it is above all the collections of objects created in different regions that demonstrate his commitment to the use of materials that even in the 1990s continues to be very distant from design culture.

In 1979 he won the Compasso d’Oro award for his furnishing research for GESCAL social housing projects. In 2009 he was granted a Lifetime Achievement Award at the Palermo Design Week and worked on the project for Piazza di Giffoni in Salerno.

He has taken part in more than 900 personal and group exhibitions at the Venice Biennale, the Milan Triennale, the Museum of Modern Art in New York, the Centre Pompidou in Paris, the Museum of Contemporary Craft in New York, the Galleria Palazzo Galvani in Bologna, the Neue Galerie in Graz, Palazzo dei Diamanti in Ferrara, the Fortezza da Basso in Florence, the Fondazione Ragghianti in Lucca, the MIC in Faenza and many more.

He has taught at almost all Italian Architecture Faculties, including Milan, Palermo, Turin and Venice, as well as at the  ISIA in Faenza, the Istituto Europeo di Design in Milan, Milan Polytechnic, the Accademia di Belle Arti in Brera and NABA in Milan.

Cersaie Press Office - September 2016 -